Announcement — AI-Powered Press Release Distribution for Small Business Owners

Stop writing press releases that disappear into the void—Announcement uses AI to craft compelling announcements and distribute them to journalists who actually care about your story.

What It Does for Your Business

Announcement is an AI-powered platform that eliminates the guesswork from press release writing and distribution. Instead of spending hours crafting a release that lands in spam folders, you describe your news in plain language, and the tool's AI generates a professionally written press release optimized for media pickup. It then intelligently distributes your announcement to a curated network of journalists, bloggers, and news outlets relevant to your industry.

For small business owners, this means professional PR reach without hiring a $3,000-per-month PR agency. Whether you're launching a new product, announcing a partnership, or sharing company milestones, Announcement handles the writing and distribution legwork while you focus on running your business.

Key Features

• AI Press Release Generation — Write your announcement in conversational language and let AI transform it into a polished, newsworthy press release that journalists recognize and respect
• Journalist Network Distribution — Automatic routing to relevant media contacts, bloggers, and industry publications without manual outreach or expensive PR lists
• Industry-Specific Targeting — AI identifies journalists and outlets that cover your specific industry, eliminating wasted distribution to irrelevant recipients
• Multi-Channel Publishing — Your announcement gets posted to press release wires, social media, and news aggregators, maximizing visibility across platforms
• Analytics and Tracking — See which outlets picked up your story, how many people viewed it, and measure the actual PR impact of each announcement
• Unlimited Revisions — Refine your press release before distribution; AI adjusts tone, messaging, and structure based on your feedback

Best For

E-commerce businesses launching new products, SaaS companies announcing features, digital marketing agencies promoting client wins, local service businesses (contractors, salons, fitness studios) sharing milestones, nonprofits publicizing initiatives, startups seeking media coverage, and consulting firms announcing partnerships or thought leadership content.

Pricing

Freemium model with free tier limited to basic press releases. Paid plans begin around $99-$199 per announcement, with bundle options for multiple releases offering better per-release pricing.

Business ROI

A small business owner typically spends 4-6 hours writing and distributing a press release manually, plus $500-$1,500 monthly on PR agency retainers. Announcement cuts that to 15 minutes of input and $99-$200 per release, saving 95% of PR costs while delivering faster, AI-optimized results. One press release landing in 10 relevant industry publications generates estimated reach of 50,000+ qualified eyeballs and typically produces 2-5 quality inbound leads or partnership inquiries worth $2,000-$10,000 in business value.