E se estivermos usando uma IA pseudocientífica? - Diogo Cortiz — AI Critical Analysis for Business Leaders

Stop wasting money on AI tools built on pseudoscientific hype and start evaluating AI solutions based on real business science.

What It Does for Your Business

This critical analysis resource cuts through the marketing noise around artificial intelligence to help small business owners understand what AI can actually do versus what vendors claim it will do. Rather than a tool you implement, it's a framework for evaluating whether the AI solutions you're considering—like ChatGPT and other large language models—are genuinely suited to your business problems or just trendy purchases that won't deliver ROI.

Diogo Cortiz examines the real limitations of current AI technology, particularly around affective computing and emotional intelligence claims that many vendors use in their marketing. For small business owners, this means you'll understand which AI applications are scientifically sound (customer service automation, content drafting, data analysis) versus which ones are oversold pseudoscience that will waste your budget and your team's time.

Key Features

• Pseudoscience Detection Framework — Learn which AI capability claims are marketing fiction so you stop evaluating tools based on hype
• ChatGPT Reality Check — Understand what the 2023 AI sensation actually does well and where it fails for business use
• Affective Computing Analysis — Evaluate whether tools claiming emotional intelligence or sentiment understanding have real scientific backing
• Business Evaluation Criteria — Get a methodology for assessing AI tools based on measurable business outcomes instead of vendor promises
• Implementation Risk Assessment — Identify which AI applications carry hidden risks, accuracy issues, or reliability problems your team needs to know about
• ROI Reality Standards — Understand realistic timelines and cost-benefit ratios for actual AI implementations in small business

Best For

Small business owners in any industry who are being pitched AI solutions; marketing agencies evaluating AI tools for clients; consultants and business advisors guiding clients through AI decisions; leadership teams deciding whether to adopt ChatGPT or similar platforms; companies concerned about overspending on trendy technology without business justification.

Pricing

Free — The analysis is published online at diogocortiz.com.br as educational content for business decision-makers.

Business ROI

The financial impact here is prevention of poor spending decisions. A typical small business evaluating AI tools might allocate $500 to $50,000+ annually on subscriptions and implementation. By understanding which AI capabilities have real scientific backing versus marketing hype, you'll avoid purchasing tools that sound impressive but don't solve actual business problems. This framework saves decision-making time (4-8 hours of research replaced with clear criteria) and protects your budget by helping you say no to solutions that don't have genuine business application. The real ROI is in directing your AI budget toward proven implementations—like ChatGPT for content drafting or customer service automation—where documented time savings and cost reduction are measurable, rather than speculative tools making pseudoscientific claims.