Clearbit — Lead enrichment and B2B data intelligence for sales teams and marketers

Stop wasting time on incomplete prospect data and start closing deals faster with accurate, real-time company and contact information that's automatically enriched into your CRM.

What It Does for Your Business

Clearbit automatically fills in missing information about your leads and customers by pulling verified data from thousands of sources across the web. When a prospect fills out a form or clicks your email, Clearbit instantly appends their company details, job title, industry, company size, technology stack, and decision-maker contacts—giving your sales team everything they need to personalize outreach and close deals faster. This eliminates the back-and-forth of manual research and keeps your CRM data clean and current.

For small business owners running lean sales operations, Clearbit cuts research time from hours to seconds. Instead of your team Googling prospects one by one, you get enriched, structured data flowing straight into your workflows. You'll spend less time qualifying bad leads and more time selling to the right ones. Most small businesses see 20-30% improvement in response rates simply because their outreach is more targeted and personalized.

Key Features

• Instant Lead Enrichment — Automatically fills in company size, industry, tech stack, and contact details the moment someone visits your website or submits a form
• Native CRM Integration — Works seamlessly with Salesforce, HubSpot, Pipedrive, and other major platforms so data flows automatically without manual work
• Reveal Anonymous Visitors — Identifies companies visiting your website so you can follow up with decision-makers before competitors do
• Prospecting Database — Search and export verified B2B contacts by industry, company size, technology used, and job title for targeted outreach campaigns
• Intent Data — See what technologies and solutions your prospects are actively researching to time your pitch perfectly
• Company Insights — Access funding rounds, recent hiring, leadership changes, and growth signals that signal buying readiness

Best For

SaaS companies, B2B service agencies, management consulting firms, commercial real estate brokers, staffing agencies, and any small business with a sales team selling to other businesses. Works especially well for companies using account-based marketing or those scaling their outbound sales efforts.

Pricing

Freemium model. Free tier includes limited monthly enrichments. Paid plans start at around $100/month for small teams with pay-as-you-go enrichment options, scaling up to custom enterprise pricing for higher-volume users.

Business ROI

A typical small business sales team wastes 8-10 hours per week manually researching prospects. Clearbit eliminates that work entirely—saving $15,000-$25,000 annually in labor costs. More importantly, enriched prospect data typically improves email response rates by 20-30% and reduces sales cycle length by 15-25% because reps can personalize faster and target warmer leads. For a 5-person sales team making $60K average salary, that's roughly $3,000-$5,000 in recovered productivity per rep per year, paying for the tool 10-20 times over.